The Order of the Tile

The Dashboard

What's next. Held in priority, not in calendar squares.
✦   ✦   ✦
Refreshed Saturday, May 23, 2026  ·  Daily auto-refresh
Week 11 in flight · Strategy Lock · "Free teaches the language. Paid teaches the strategy."
i.

Today's One Thing

Pick this. Knock it out. Everything after is gravy.
If you read nothing else

Deploy AEO foundation on the live site. Schema markup + llms.txt + knowledge-base.json.

The Glossary went live 5/21 (commit 5713449). The Learning Hub at the-game.html was rebuilt 5/21 (commit e566f58). "The Exposure" is locked as the course name (commit a135c0f). The get-notified.html capture page is live. The structural pieces of Q1 shipped two days ago. What is still missing is the Schema.org markup and AEO assets that turn those live pages into AI-discoverable knowledge. Without that layer the Glossary and Learning Hub do not earn their full SEO+AEO leverage.

First-session goal: ship four AEO components on top of what is already live. (1) DefinedTerm JSON-LD on every Glossary entry. (2) FAQPage + HowTo JSON-LD on the-game.html section blocks. (3) Person for Prim + Organization for OOTT in a site-wide shared.js injection. (4) llms.txt at the site root and a publicly downloadable knowledge-base.json. The Authority Play first-mover window is open right now.

Where to work: the deploy repo at C:\Users\LeaAn\OrderOfTheTile\. Edit the live HTML directly, commit, push. Test JSON-LD with Google Rich Results test before declaring done.

  • If capacity opens: Amazon Associates signup + affiliate spreadsheet stub at Business/Revenue/Affiliates/ (folder exists, empty). ~30 minutes. Fastest revenue lever in the year-one plan.
  • 10-minute close-out: Confirm Cloudflare Access protection on dashboard.html per Website/Cloudflare-Access-Setup-Guide.md. The 5/22 21:30 health-log entry left it as a TODO.
  • Caution flag: the new Business/Internal Tools/OOTT Dashboard/ build is real, useful infrastructure (Neon + Next.js, design-phase docs landed 5/22 23:28-23:33), but the year-one plan caps it at 15-20 hours and explicitly classifies it as internal tool, NOT a revenue line. Resist letting Phase 0 setup eat the Saturday slot that belongs to AEO.
Today's Defaults ·  autonomous calls based on file evidence and the deploy-repo git log; override by telling me
  • Major site overhaul LIVE 5/21-22. Deploy repo git log shows 14 commits across 5/21-22 including the Glossary launch, The Game → Learning Hub rebuild, course rename to "The Exposure", AI mentions removed, notify page added, Rulebook renamed to "American Mah Jongg Learning Guide", Alternate Cards Companion added, All's Fair in Love & Mahjong landing page added, "Become a Favorite Fourth" funnel Step One. Today's One Thing is no longer about shipping these. It is about the AEO layer on top of them.
  • Strategic frame LOCKED 5/21-5/22: Q1 is leveraged assets, not more Etsy products. Glossary done; Learning Hub scaffold done; course landing capture live. Next Q1 priorities: AEO foundation, monetization (affiliates), individual lesson pages, Card Decoder e-book.
  • Publish pipeline LIVE 5/22 evening. Health log shows OK at 20:32, 21:30, 21:30:57. dashboard.html verified live (HTTP 200) at orderofthetile.com. Today's run replaced the Markdown-render pipeline with direct DASHBOARD.html publish.
  • Cloudflare Access on dashboard.html: NOT yet confirmed. 5/22 21:30 log entry left it as your overnight TODO. Worth a 10-minute click-through today.
  • OOTT Dashboard internal-tool build = design-phase only. 15-20 hour cap. Background priority. Build only when Q1 revenue priorities are not in flight.
  • Card Decoder line README locked 5/22 as 3-piece structure with open e-book reframe. Decision still open.
  • Course name LOCKED to "The Exposure" per commit a135c0f (5/21). AI mentions removed from all marketing copy. Open question retired.
  • Rulebook renamed to "American Mah Jongg Learning Guide" per commit 2cb1da9. Alternate Cards Companion added as new product line under Books & Guides.
  • Newsletter platform: Ghost(Pro). Letter-09 + Letter-10 both shipped from Ghost cleanly. Beehiiv decision textarea below has been retired as stale.
  • Letter-11 (May 28) on track from v2 body drafted 5/17. Polish week begins Monday. First letter to carry an affiliate link / in-letter product placement.
  • LinkedIn paid offer naming is the Q1 blocker that still hasn't moved. Business/LinkedIn/Paid-Offer-Decision.md open since 5/22.
ii.

The Weekly Ritual

Every Thursday at seven, without fail. Until you are ahead.
Loading...
All 52 letters · season 2026-2027 shipped in flight future tbd
Click any number above to open that letter. Click any dot to cycle empty → halfway → done → empty. Your clicks stick in this browser.
iii.

Time-Sensitive. This Week.

If a date slips, it ripples. Don't let it.
iv.

Research Triage

Today's findings from the daily research routine. Pursue, defer, or skip each.
Carryover, not fresh. The daily market-research routine has not run since 2026-05-11 (12 days stale). Cards below are from that last run. Treat the strategic frame as the live source of truth until the routine resumes. Flag is open in Open Questions.
Each morning the research routine drops candidates here. Decide on each, then move on. Pursued items become tasks. Deferred items resurface in seven days.
6 to triage 0 pursued 0 deferred 0 skipped
Reddit · r/Mahjong mailbag question

"How do I know when to break my hand during the Charleston?"

New-player thread. 47 upvotes, 23 comments. Multiple teachers chiming in with different methodologies. Strong "should I or shouldn't I" tension that mirrors the recurring beginner anxiety.

Status. Pursued May 2. Automated pull failed (Reddit blocked from tooling). Reformatted as a manual task in the Priority Queue. You pull URLs while logged in, I reformat.
placeholder
Etsy competitive intel

New competitor: "American Mah Jongg Score Card Bundle, 5 designs" listed at $5.99

Shop "MahjStation" launched a 5-design score card bundle at $5.99 with 12 favorites in week one. Visual style is generic clip-art. Undercut on price, weak on design. Our $4 single + $4 pad pairing still competitive.

Suggested. Note in competitor-tracker.md. No action needed unless they release a tournament kit. Reconsider Score Set bundle pricing in P3.
placeholder
Mahjong Line · Instagram tile envy

Mahjong Line announces "Pearl Riviera" collection, June ship

Pearl-inlay tiles in muted coastal palette. Limited run, pre-orders open. Aligns with summer arc opening Letter-14 "The table is open. Pull up a chair." Pearl is a recurring spring/summer Tile Envy theme.

Suggested. Tile Envy candidate for Letter-13 (spring finale) or Letter-14 (summer opener). Place into letter-log buffer for next planning.
placeholder
Big Apple Mahjong · Eventbrite tournament announcement

Big Apple Mahjong Tournament, August 22-24, NYC

Two-day NYC tournament at the New York Athletic Club. Registration opens May 15. 200-player cap. First time on the calendar; no prior season run.

Suggested. Set Your Rack feature for Letter-15 (June 25) or Letter-16 (July 2). Verify with directors before featuring.
placeholder
Facebook · Mahj Discussion Group audience trend

Joker swap timing debate trending: 340+ comments in 48 hours

A heated thread on whether to swap a joker as soon as you can or hold for strategic moments. Splits along teacher lines. Already aligns with Letter-11 "Hold your jokers. Hold your judgment." planned for May 28.

Suggested. Source material confirmation for Letter-11 already-planned content. Save the strongest 3-5 comments to letter-log for direct quote use.
placeholder
Instagram DM · @mahjmolly partnership

Mahjong Molly DM: "Would love to swap newsletter mentions"

Molly Hardy, 12K Instagram followers, weekly Mahj Molly newsletter, ~3K subscribers. Mutual "Who's Talking" feature. She's already slotted as Letter-12 Who's Talking subject per the editorial calendar.

Suggested. Reply with a yes. Coordinate her mention in Letter-12 (June 4) with our mention in her June 5 newsletter. Light, low-cost cross-promo.
placeholder

Pursued candidates are recorded as active research items. The next rebuild will surface them as tasks at the top of the Priority Queue. Deferred items return to this lane in seven days.

v.

Priority Queue

Held in order. Take six on a strong day, one on a slow day.

How to use this list. Tap any lifecycle chip below a task to mark a stage empty / halfway (gold) / done (jade). When all stages on a task are jade, the task auto-checks itself. Drag any item (grab the dotted handle on the left) to another priority level for escalation or de-escalation, or to reorder within a level. Click the ? in the bottom-right corner to see what a task means, or to flag it for explanation. Everything saves automatically.

P0

Today. Critical-path or unblocks everything.

  • Deploy AEO foundation (Schema.org + llms.txt + KB JSON)
    Now that Glossary + Learning Hub are live (5/21), the next Authority Play move is the structured-data layer that makes those pages AI-discoverable. Work in C:\Users\LeaAn\OrderOfTheTile\. Verify with Google Rich Results test before declaring done.
    C:\Users\LeaAn\OrderOfTheTile\
  • Amazon Associates signup + affiliate spreadsheet stub ~30 min
    If AEO closes faster than expected. Affiliates folder at Business/Revenue/Affiliates/ already exists, empty. Build stub with columns: vendor, product, commission, link, first-letter-used-in. Fastest revenue lever in the year-one plan (days, not months).
    Business/Revenue/Affiliates/
  • Confirm Cloudflare Access on dashboard.html ~10 min
    5/22 21:30 health-log entry left this as your overnight TODO. Setup guide drafted at Website/Cloudflare-Access-Setup-Guide.md. If already configured overnight, log it; if not, finish it.
    Website/Cloudflare-Access-Setup-Guide.md
P1

This week (May 25-28).

  • Letter-11 polish + schedule (May 28, T-5)
    v2 body drafted 5/17. Polish week begins Monday. Carries the first affiliate link / in-letter product placement per the Authority Play monetization priority. Possible affiliate slot: tile-set link in Tile Envy or NMJL card link in Crak Intelligence.
    Content/Newsletter/Drafts/Letter-11/
  • Name the LinkedIn paid offer
    Q1 blocker. Three candidates: AI integration audit for SMBs, Vibe-coding sprint for small teams, Education AI implementation for K-12 / private tutors. Without a name, LinkedIn channel produces $0 even with batched content. Decision file open since 5/22.
    Business/LinkedIn/Paid-Offer-Decision.md
  • Direct affiliate vendor outreach (3-5)
    Where the Winds Blow, AmeriMaj, NMJL card resellers, Miss Mahjong, others as identified. Short outreach email template, log responses.
  • Add tip jar ("Support Prim") to Ghost
    Currently only on Etsy. Revenue/README.md flagged this as a fast win.
P2

Start developing.

Q1 build-outs. Each unblocks downstream revenue.
  • Write the first lesson under The Lessons
    The Game page (Learning Hub) is live with "The Lessons" section showing the Lesson Library as "Coming Soon" pointing at get-notified.html. First lesson candidates: the Charleston explained step by step, joker etiquette, reading the card, handling a wall game. One topic per page. Target: 10 lessons by end of Q1, then 1/wk ongoing. Sources: Card Decoder chapter prose, Letters 01-10, 80-page Voices doc. No AI framing.
    C:\Users\LeaAn\OrderOfTheTile\the-game.html
  • Course pre-sale prep
    Pricing decision ($147+$297 vs $297/$497), pre-sale email sequence, 50%-off mechanic. Pre-sale runs late Q1 to validate before full Q2 build. Target $1.5K to 300-subscriber list.
  • The 2026 Decoder — finish layout $15
    Pages 1, 4, 5, 6 after the prior Map + Hold/Pass/Pivot work. Pivot diagrams already rendered. Page 5 = Quints. Page 6 = bibliography + Charleston discipline. companion.md has all the prose. Hold pending the e-book reframe decision.
    Business/Products/Etsy Designs/Card Decoder/
  • Card Decoder as $47-$97 e-book on Etsy/KDP
    Year-one plan Q1 line item. Decide whether this absorbs the 2026 Decoder ($15) + Primer ($3) into one premium product, or runs in parallel. Flagged in 5/22 README and positioning.md.
    Business/Products/Etsy Designs/Card Decoder/
  • The 2026 Primer (1-page funnel piece) Free / $3
    Single page, free download from prim.orderofthetile.com + $3 Etsy listing. Prose in primer.md. Cloud panel + Lilac border + Melon link for the closing Decoder callout block. ~1-2 hours of typesetting once the Decoder type stack is set.
  • Card Decoder (evergreen, 14pp) $9.99
    Sections 2-9 drafted 5/18 in chapters/section-*/. Ships alongside Rulebook IF the three-piece line wins over the e-book repurpose. Decision flagged in 5/22 README.
  • Beginner Course / "The Exposure" — continue build $297-$497
    Module definitions + pedagogy + 35-question bank locked. ~25+ tile pile composites + _pile_compositor.py graduated the asset library. Next: module-by-module scripting + production planning. Marketing copy must avoid all AI framing. Marvelous Mrs. Mahj's $45 live-stream stays the entry-tier comparable.
    Business/Course/
  • Daily NMJL Hand Puzzle (first mini-game)
    Plan: Q1 weeks 6-12. Spec lives in Business/Game/Mini-Games/. Free-tier draw for daily-active audience per the Authority Play.
    Business/Game/Mini-Games/
  • Hand Reference Helper (asset-blocked)
    LOCKED 5/6: intended to ship. Folder has only content briefs; no .indd or .pdf yet. Either generate the .indd from briefs or commission externally. Demoted under strategic pivot but still in development queue.
  • Etiquette Guide $7.99
    Confirmed market white space. Strongest brand differentiator. Voice IS the product. Mahjong Manor saga is the demand anchor for listing copy positioning. Tier 1 per Monetizing_Prim_Handoff.
  • Backfill on-site letter archive
    the-letters.html currently shows letters 1-4 only. 10+ letters shipped. Low-effort, high-value for SEO (per Site Architecture doc).
    Website/the-letters.html
P3

Listings teed up. Pursue when capacity opens.

Etsy = background flywheel ($1-2K/mo target). Seasonal pulls are allowed if they reuse existing assets.
  • 4th of July + Summer Etsy refresh T-42 to July 4
    Six-week runway to ship by mid-June for the July 4 weekend pull. Posture: remix, not net-new. Reuse existing Quote Cards palette in red/white/blue, refresh the Mom Card Pack / Coupon Book aesthetic into a summer-party variant, frame the Party Pack as "4th of July Mahjong Night." Candidate concepts: Patriotic Pung quote card, Summer Charleston scoresheet variant, Pickle Bar marathon-prep printable (June 28 marathon, T-36; a real demand anchor in Summerville SC), Lake-and-Tile summer reading bundle echoing the Letters. Constraint: this is background flywheel work per the 5/21 strategy lock. Do NOT let it eat the Q1 leveraged priorities (AEO, affiliates, lesson pages, course pre-sale). Target capacity: 1-2 sessions across 3 weeks.
    Business/Products/Etsy Designs/_summer-2026/
  • Score Pad ($4) listing live on Etsy
    OOTT_Score_Pad_v1.pdf exists in Etsy Designs/Score Pad/. Pair with a Letter affiliate moment when listed.
    Business/Products/Etsy Designs/Score Pad/
  • Quote Cards · The Sharp Collection (Set 1) $7.99 bundle / $2.99 individual
    8 PNGs designed. Needs listing copy draft, bundle structure decision, lead thumbnail pick (recommend "Jokers are a privilege").
    Business/Products/Etsy Designs/Mahjong Sarcasm Quote Cards/
  • Party Pack $12.99
    8 components FINAL (Score Sheet IS in this pack). Approve listing copy + price + InDesign typeset.
    Business/Products/Etsy Designs/Party Pack/
  • Tournament Kit $12.99
    All 8 components FINAL. Decide: bundle Score Pad as 9th component? Approve listing + InDesign typeset.
    Business/Products/Etsy Designs/Tournament Kit/
  • Postpartum-mom-mahjong card
    Angle only, NOT a build. Hold.
P4

Future, background flywheel, or internal tooling.

Etsy printables = background per 5/21 strategy lock.
  • OOTT Dashboard internal tool (Neon + Next.js)
    Design-phase docs landed 5/22 23:28-23:33 (README, ARCHITECTURE, SCHEMA, DECISIONS, BUILD-PLAN, MIGRATION). Budget cap: 15-20 hours of focused work. NOT a revenue line. Do not productize. Build only when Q1 revenue priorities are not in flight. Phase 0 = Neon + GitHub repo + CF Pages + CF Access + DNS + env vars (2-3 hours).
    Business/Internal Tools/OOTT Dashboard/BUILD-PLAN.md
  • Tile Verification Quick-Check Card ($3-5)
    Demoted from Priority 1. Hallmark Miss Heirloom is preorder-shipping-December (not stock-out), so urgency cooled. Reframe as evergreen new-set verification. Build only if quick-win window opens.
  • Tournament Prep Printable ($4-6)
    Demoted from Priority 1. Charleston tournament passed May 17-19. Could be reframed for the next tournament cycle (Las Vegas Oct 16-18, Pickle Bar June 28).
  • Year Hand Decoder ($3-5)
    Demoted from Priority 1. May be absorbed functionally by the Card Decoder line / e-book.
  • Three Things About the 2026 Card ($3-5)
    Citation triangle stable at three. May 19 ship target missed. Hold or fold into a future letter.
  • The Table at the Center of It All ($4-6)
    Bloomberg "third place" angle, orphaned from Letter-09. Possible Letter-12 fit if giving-back frame absorbs it.
  • Marathon Prep Printable
    Tied to June 28 Pickle Bar 48-hour marathon. Pull forward if Letter-12 needs an anchor.
  • Quote Cards Sets 2 & 3 + Mega Bundle
    Wait 30 days post-Set 1 sales data, then ship survivors.
  • Aunt Grace brand-world doc
    Required before any product references her. Cast canon (5/10) names her as lovable foil + new player who thinks she knows everything. Backing doc needed before she shows up in listings.
  • American Mah Jongg Learning Guide — Etsy PDF price
    Renamed from "Rulebook" per commit 2cb1da9 (5/21). Recommend $9.99. Last open row in OOTT_Launchable_Pricing.xlsx "Pricing Decisions Needed" sheet.
  • Alternate Cards Companion — Etsy PDF + Books & Guides listing
    Added to The Game / Learning Hub "Books and guides" section 5/21 (commit 2cb1da9). Pairs with the Learning Guide. Pricing + final PDF + listing copy needed.
  • Charity tie-in for an OOTT digital product
    Comp: The Big Card 2026 = 30% to World Central Kitchen. Operational complexity not auto-recommended.
  • Beehiiv → Ghost migration completion
    Subscriber-list migration plan + Beehiiv export + README.md still lists Beehiiv per old STATUS.md. Active multi-week workstream now in slow-burn mode (Ghost is live and sending fine).
P5

Newsletter housekeeping.

Letter status lives in section ii (Weekly Ritual). This tier is the meta-work behind the pipeline.
  • Sync Letter_Tracking_Updates.md buffer into reference files
    Letters 02-05 tracking + crak-intelligence-bank moves + tagline used-marks pending sync.
    Skills/_extracted/order-of-the-tile-newsletter/references/
  • Reconcile editorial calendar vs file system letter naming
    Calendar Letter-10 = "Nothing at the table escapes notice." File system Letter-10 = "At this table, we remember." Calendar reordered, files were not renumbered. Pick a source of truth and align.
    OOTT_Editorial_Calendar_2026-2027.xlsx vs Content/Podcast/Episode 10-12/
P6

Folder hygiene. Non-blocking.

From 00_Start Here §5
  • Reconcile duplicates between Business root, Operations, Launch, Products (5 files)
  • Rename legacy OTT_30_Day_Growth_Plan.docx and OTT_Social_Strategy_Batch.docx to OOTT_
  • Pick one of Rulebook_Reformat/ vs Rulebook_Reformat_Files/, archive the other
  • Populate or remove Strategy/Course Resources/ (currently empty scaffold)
  • Update 00_Index.md wikilinks (paths point at top-level folders that don't exist)
  • Delete OOTT_Product_Inventory.docx_PLACEHOLDER.docx (stale)
  • Confirm American Mahjong Rule book.indt template location
vi.

Cross-Cutting Decisions

Pin to fridge. One choice each, unblocks many things.

Decisions. Recorded.

Type your decision under each. Saves automatically. Anything left blank stays an open decision.

  1. Legal posture for hand-specific 2026 card content. Decided
    Your decision (edit any time): recorded May 2
  2. NMD launch plan. Done
    Your decision (edit any time): closed May 2

Strategic Locks. May 21-22, 2026.

Informational record of the new locks. These are recorded as project state, not as editable textareas. Edit the underlying docs to change them.

  1. Strategic frame. Locked 5/21
    $10K-$20K/mo by May 2027. Tiered channels: OOTT 75-80%, LinkedIn 20-25%, Education AI tools parked, SaaS social tool internal-only. Etsy printables = background flywheel ($1K-$2K/mo target). Source: Business/Strategy/2026-05-21_Year-One_Business_Plan.md.
  2. Q1 priorities. Locked 5/21
    Glossary first, AEO foundation, course pre-sale, monetization layer, Card Decoder repurposed as e-book. NOT more Etsy products.
  3. Authority Play (four priorities, one play). Locked 5/21
    SEO + AEO + Daily Games + Monetization compound. Source: Business/Strategy/Authority_Play_SEO_AEO_Games_Monetization.md.
  4. Site architecture. Locked 5/21
    orderofthetile.com primary (SEO/AEO target), newsletter.orderofthetile.com is Ghost CNAME, Etsy = storefront. Free teaches the language, paid teaches the strategy.
  5. Visual strategy: no Nano Banana for socials. Locked 5/21
    Meta/LinkedIn auto-tag Nano Banana as AI. Switch to real photos + branded Canva/InDesign templates.
  6. Marketing rule: never mention AI in OOTT public copy. Locked 5/21
    Internal docs may discuss freely; public copy stays human-centric. Especially binding for "The Exposure" course landing copy.
  7. Vault reorg. Locked 5/22
    Course / Game / Revenue / LinkedIn / Internal Tools elevated out of Business/Products/ to top-level workstreams. Website augmented with Learning Hub / Knowledge Base / Mini-Games subfolders. 14 README files written.
  8. Publish pipeline. Locked 5/22
    DASHBOARD.html is now the canonical artifact (interactive, localStorage-stateful). Daily refresh edits content zones in place. Stale-banner logic lives in the publish script reading Business/Operations/health-log.md. Live at orderofthetile.com/dashboard.html behind Cloudflare Access.
  9. OOTT Dashboard internal tool. Design-phase 5/22
    Neon + Next.js + Drizzle + CF Pages + CF Access. 15-20 hour build cap. NOT a revenue line. NOT a SaaS pitch. Codebase will live at C:\Users\LeaAn\ott-dashboard\. Production target dashboard.orderofthetile.com. Build plan: Business/Internal Tools/OOTT Dashboard/BUILD-PLAN.md.
  10. Card Decoder line README. Locked 5/22
    3-piece structure: Primer (free/$3) + 2026 Decoder ($15) + evergreen Card Decoder ($9.99). Bundle math: $16 / $22. Open: does the evergreen ship vs. become a $47-$97 e-book? See Business/Products/Etsy Designs/Card Decoder/README.md.
  11. Newsletter platform. Ghost since 5/10
    Ghost(Pro) for the newsletter. Letter-09 shipped from Ghost 5/14 (first Ghost send), Letter-10 from Ghost 5/21. Beehiiv archive of Letters 01-08 remains; subscriber-list migration plan still open (see Open Questions). The earlier Beehiiv-era decision textarea has been retired.
  12. Major site overhaul. Shipped 5/21
    Glossary live (commit 5713449), The Game rebuilt as the Learning Hub (e566f58), "Become a Favorite Fourth" funnel Step One (b185f23), landing page refined (4f72808), All's Fair in Love & Mahjong page added (116e84b). 14 deploy-repo commits 5/21-22.
  13. Course name. "The Exposure" 5/21
    Locked per commit a135c0f. AI mentions removed from all public marketing copy in the same commit. The earlier "The Master's Card" alternate is retired. Get-notified.html captures pre-sale interest.
  14. Rulebook name + Alternate Cards Companion. 5/21
    Rulebook renamed to "American Mah Jongg Learning Guide" (commit 2cb1da9). Alternate Cards Companion added as a new product under "Books and guides" on the-game.html. Pricing + final PDF + listing copy still open for both.
vii.

Recent Wins

The last seven days. Look at how much actually shipped.
May 21 — major site overhaul

Glossary LIVE · Learning Hub built · The Exposure locked

14 commits to the deploy repo on 5/21-22. Glossary page live (5713449 "every word you'll hear at the table"). The Game page rebuilt as the Learning Hub with Free resources / Books and guides / The Lessons / Alternate cards / The course sections (e566f58). Course renamed to "The Exposure"; AI mentions removed from public copy (a135c0f). Get-notified.html added as pre-sale capture. "Become a Favorite Fourth" funnel Step One (b185f23). Rulebook renamed to "American Mah Jongg Learning Guide" + Alternate Cards Companion added (2cb1da9). All's Fair in Love & Mahjong landing page added (116e84b).

orderofthetile.com/glossary.html

May 22 (evening)

Publish pipeline LIVE end-to-end

_publish-dashboard.sh + dashboard-template.html written 21:28-21:30. First render + push committed at 21:30. orderofthetile.com/dashboard.html verified live (HTTP 200). Cloudflare Access protection guide drafted at 21:20. Today's run replaced the Markdown-render path with a direct DASHBOARD.html publish.

Website/_publish-dashboard.sh

May 22 (late evening)

OOTT Dashboard internal-tool build scoped

Six new files in Business/Internal Tools/OOTT Dashboard/ written 23:28-23:33 (README, ARCHITECTURE, SCHEMA, DECISIONS, BUILD-PLAN, MIGRATION). Stack chosen: Next.js 15 + Drizzle + Neon Postgres + Cloudflare Pages + CF Access. Same internal-tool posture as Socials SaaS. Capped at 15-20 hours of focused work.

Business/Internal Tools/OOTT Dashboard/

May 21-22 — strategy lock

Year-One Business Plan + vault reorg

Year-One Business Plan locked 5/21 ($10K-$20K/mo by May 2027). Authority Play, Site Architecture, Visual Strategy, Marketing Rules all locked in the same session. Vault reorg landed 5/22: Course / Game / Revenue / LinkedIn / Internal Tools elevated as top-level workstreams. 14 README files written. 00_Start Here.md rewritten. Letter-10 ("Mom mahjong texts") shipped 7am Ghost the same morning.

2026-05-21_Year-One_Business_Plan.md

viii.

Open Questions

Pinned across sessions, never resolved.

Type your answer under any question. Anything blank stays open. Anything answered becomes part of the project record on the next refresh.

  1. InDesign master file. Was Monday April 27's job. Did it get built? Answered
    Your answer (edit any time): closed May 2
  2. Card Decoder legal call. Attorney consult or proceed? Answered
    Your answer (edit any time): closed May 2
  3. Reddit gap in course question bank. Want me to gather r/Mahjong thread material into a file? Attempted. Blocked. Needs manual pull.
    Your answer (edit any time): recorded May 2 — needs manual Reddit pass
  4. Newsletter publishing status. Letters 06+ have podcast scripts and are in Drafts/. What's actually published vs. drafted in Beehiiv? Answered
    Your answer (edit any time): recorded May 2
  5. Hand Reference Helper retirement. Archive or keep on disk for reference?
    Your answer (edit any time):
  6. LinkedIn paid offer name. Three candidates open in Business/LinkedIn/Paid-Offer-Decision.md: AI integration audit for SMBs, Vibe-coding sprint for small teams, Education AI implementation for K-12 / private tutors. Q1 blocker.
    Your answer (edit any time):
  7. Card Decoder: $47-$97 e-book OR three-piece line? The year-one plan reframes the evergreen Card Decoder as an e-book candidate; the 5/22 README leaves both paths open inside the locked 3-piece structure. Affects InDesign queue.
    Your answer (edit any time):
  8. Course pricing tiers. $147 entry + $297 coaching tier? Or $297/$497? Pre-sale Q1 validates.
    Your answer (edit any time):
  9. Marketing budget. Year-one plan recommends $200-$500/mo for Etsy ads + course launch. Decide.
    Your answer (edit any time):
  10. Daily market research routine. Has not run since 2026-05-11 (12 days). Why? Worth a check.
    Your answer (edit any time):
  11. Beehiiv → Ghost subscriber-list migration. Letters 01-08 history lives in Beehiiv. Three options: export and archive locally, leave Beehiiv account live as a content cache, or fully migrate subscriber list to Ghost.
    Your answer (edit any time):
ix.

Files You Reach For

The ones that matter.
00_Start Here.mdOrientation map. Rewritten 5/22.
2026-05-21_Year-One_Business_Plan.mdMaster plan. $10K-$20K/mo by May 2027.
Authority_Play_SEO_AEO_Games_Monetization.mdFour priorities, one play. SEO + AEO + games + monetization compound.
Site_Architecture_and_Free_vs_Paid.mdFree teaches the language, paid teaches the strategy.
Marketing_Rules.mdNo AI framing in public copy. Hard rule.
Business/Course/README.mdThe Exposure course. #1 revenue line for year one.
Business/Revenue/README.mdAffiliates + in-letter + sponsorships.
Paid-Offer-Decision.mdOpen Q1 blocker. Three candidates.
Website/Learning Hub/README.mdQ1 site build. Glossary + Lesson Library + Course Landing.
Card Decoder/README.md3-piece line locked + e-book reframe question open.
OOTT Dashboard/BUILD-PLAN.mdInternal-tool phased build. 15-20 hr cap.
OOTT_Launchable_Pricing.xlsxPricing sheet. Rulebook row still open.
OOTT_Product_Inventory.xlsx44-SKU master.
OOTT_Editorial_Calendar_2026-2027.xlsxWhat ships when. Sheet1 = Production Tracker.
Letter_Tracking_Updates.mdNewsletter metadata buffer pending sync.
OOTT_Daily_Market_Research_LATEST.mdStale pointer (5/11). Open question.
health-log.mdDashboard-refresh health log. Routine writes here.
site-log.mdRead before any site change.
x.

Sources

Links pulled from the wild.
xi.

Question Bank

What we're still figuring out.
xii.

Decisions Log

What we chose. When. Why.